I created Soft, a non-alcoholic cider brand, which was inspired by my experience in college as someone who doesn’t love how I feel when drinking alcohol. The tongue-in-cheek copywriting leans into all the insults we “lightweights” hear frequently. The aggressive blackletter typography contrasts the delicate company name, Soft. Lowercase letters are used throughout the design, adding to the sardonic tone of the brand. The minimalist outer package displays only a hint of the enlarged apple textures that wrap around the inside cans, creating an exciting reveal when the cans are taken out of the box.