Located in Northwest Philadelphia, the Schuylkill Center is one of the first urban environmental education centers in the United States. This rebrand reflects the life and energy so evident in the Schuylkill Center’s mission. This fresh identity brings color and life to an organization so full of both. Using lively colors and a vibrant tone of voice alongside a minimal logo, this brand references play without feeling exclusive to children. The brand’s typeface, New Spirit, has organic-feeling serifs to reference growth and learning. The leaf icon brings to life the Schuylkill Center’s mission of paving new pathways through experiencing nature. This project was awarded an American Graphic Design Award by GDUSA in 2023.