This luxury wine identity was created during my Co-op experience at Prophet as a practice in rebranding. Elias Vineyards is an upscale winery located in Napa Valley, CA. During my research, I was drawn to images of the rolling hills of grape vines as well as vineyard workers touching grapes with their bare hands. I wondered how I could unite the vineyard hills and the workers’ hands. The solution came from my thumbprint. This identity captures the luxury quality indicative of Elias Vineyards while still exuding warmth and personality.